Evaluation - Question 4

Who would be the audience for your media product?

According to Burton’s theory, the audience for my alternative rock magazine will be separated through, education, nationality, age and gender. For example: a high-classed, white, older, female would be more likely to purchase a gardener’s magazine compared to a lower-classed, white, young, male. A stereotypical overview of music from the alternative rock genre would be artists and bands creating music with emotional lyrics, often talking about situations that their audience and fans could relate too. They rely on the music to help create an emotion towards the audience. The videos for the tracks of the alternative rock genre often are quite simple but yet still powering and overwhelming. The artists often have natural make-up and costumes we would expect to see in every day life, this helps the audience relate to the lyrics of the song and really get a feel for what the artist is saying, this makes the audience feel as though they have a connection with the artist as they can relate to their experiences. Therefore, using Burton’s theory my alternative rock magazine would have a target audience of a middle-classed, white, young, male audience. This could be due to the audience idolising the artists of music from the alternative rock genre and wanting to rebel from their own stereotypical social groupings and wanting to follow the lifestyle the artists who’s music they listen too has. The audience that would be interested in this genre of music would therefore be my target audience for my alternative rock music magazine. However I would identify my audience differently. I don’t think that nationality or education impact the audience who might read my magazine. I designed my magazine to specifically appeal to a wide target audience within the ages of 16 and 25 who enjoy listening to music from the alternative rock genre.